7 Brand New Designs Celebrating the South West Coast Path - Affectionately Known as "The Salt Path"
Mar 25, 2025
The iconic South West Coast Path, lovingly nicknamed "The Salt Path," has captured imaginations, inspired wanderers, and connected generations with the breathtaking beauty of England’s rugged southwest coastline. From wild Exmoor moors to the fossil-rich cliffs of the Jurassic Coast, every stretch of this 630-mile journey is packed with character, charm, and unforgettable landscapes.
And now, to celebrate this epic route, we’re thrilled to announce the release of seven stunning new designs—each crafted with love, creativity, and a deep respect for what makes every leg of The Salt Path uniquely special.
Why the Salt Path?
The name "The Salt Path" beautifully encapsulates the spirit of this iconic trail—salt in the air, salt on your skin, salt in the stories shared along the way. It evokes the magic of salty waves crashing beneath towering cliffs, hidden coves steeped in legend, and the simple joy of a coastal sunset at the end of a long day’s walk.
Each of our seven new designs is a tribute to this unique essence—capturing not just the scenery, but the spirit and personality of each distinctive leg of the journey.
Seven Legs, Seven Unique Designs
Here's what’s on the way:
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Exmoor – Wild Moorlands Meet Dramatic Cliffs
Capturing the raw, untouched beauty of Exmoor, with sweeping heather-covered hills and stark, dramatic sea cliffs. -
North Devon – Surf Beaches and Quaint Villages
Embracing the laid-back surf culture, endless sands, and picture-perfect villages like Clovelly, Ilfracombe, and Croyde. -
North Cornwall – Smuggler’s Coves and Atlantic Waves
Celebrating hidden bays, rugged sea stacks, and the wild, rebellious spirit of places like Port Isaac and Padstow. -
West Cornwall – Golden Bays and Land’s End Magic
Reflecting on Cornish mining heritage, artistic towns like St Ives, and the iconic grandeur of Land’s End. -
South Cornwall – Secret Creeks and Storybook Harbours
Capturing subtropical gardens, hidden waterways, and picturesque harbours like Mevagissey and Looe. -
South Devon – Pastel Towns and Rolling Hills
Illustrating gentle, green hillsides, pastel-fronted towns, and peaceful coastal retreats such as Teignmouth and Shaldon. -
Jurassic Coast – Fossils, Dinosaurs, and Dramatic Cliffs
Honouring the prehistoric wonder, fossil-rich shores, and iconic landmarks from Lyme Regis to Durdle Door.
More Than Just Designs
Each design isn’t just a visual—it’s a story. Every illustration comes with context, celebrating the culture, natural beauty, and history unique to its part of the path. Whether it’s the romance of an ancient harbour pub or the geological marvels of a World Heritage coastline, each creation captures and proudly shows off what makes that stretch of coastline extraordinary.
Coming Soon
Stay tuned! We’ll be revealing each design individually in the coming days—each drop showcasing the character, charm, and salty soul of its section.
Whether you’re a seasoned hiker, a coastal lover, or just someone who dreams of salty air, our seven new designs will connect you to the magic of The Salt Path.
Ready to embrace the journey?
Watch this space for our first reveal—coming soon!
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